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The Don't Market
Anti-Marketing Manifesto

The irony of our name permeates our culture. We are and are not something simultaneously. It takes a lot of work, but we think it's worth it to put off an edgy and hip vibe. If it helps us speak to you where you're at, I guess its worth coming across that pretentious. 

But why would a marketing firm intentionally begin with a negative dig at the core product of its business?

It really isn't that complicated. In fact, you have probably already felt some aspect of the virality and commoditizaion of people in the modern marketing atmosphere that laid the foundation of our manifesto.

Today's version of marketing has been hijacked by greed and psychology. Let me explain. As advances in neuroscience and psychoanalysis have given us more understanding of how we as humans make decisions, react to extrinsic motivation and even how to pull emotional levers that modify people's intrinsic responses, people have found ways to use this to take advantage.

DHH from Basecamp said it best:

"It’s a hyper-evolutionary process that rewards the most extractive, most addictive, most viral strain from the cohort. The key measurement is ENGAGEMENT. Who cares about the virtue of the endeavor, as long as your product is maximally addictive."

When humanity values money and greed more than individual people, even the best of what we create can be poisoned and turned into a weapon that harms rather than helps. This is the marketing we actively reject. This is the approach we proselytize against. In the end, no one wants to be marketed to this way and companies that are discovered to be doing this by their customers, lose those customers.

We believe there is a better way. A more profound, human-centric, relational way. The shortcuts are there for hacks that want to use them to get the quick win at the expense of a brand's soul. But the harder work, the deeper work lies in taking a journey with your customer that allows them to experience real felt value along the entire process of the marketing and sales funnel.

So, we took the long way around, but there it is. Ironic reasoning explained. If you managed to get past the noise and your gut reactions, it is probably because you are a business that cares about customer loyalty, ethical business practices and conscious profit-use awareness. (As in how a company you pay for a service uses their profits to make the world a better place.)

If you can get past our layers of irony, we actually work really hard to deliver remarkable results for our clients at a great price. We are a marketing agency, but we specialize in ethical strategy, digital brand reputation management & conscientious marketplace presence. We can help you with everything from value proposition strategy, logo ideation and creation, website updating and design, social media management, and even story-crafting your messaging to speak to your potential customers the way they want you to speak to them.

- Andrew & Jerod, DMMA Founders

If you read that whole thing, you either love us or hate us. If it's the former, we should probably be your agency, or at the very least, friends. 

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